Digital Marketing - risingacademy

Digital Marketing Course

Digital Marketing Strategies
SEO and SEM
Social Media | Content | Email Marketing
Ad Creation and Optimization
Future Trends and Innovations
Analytics and Optimization
Customer Relationship Management

Course Highlights

Course Syllabus

In this course, you'll discover what digital marketing is all about. You'll also learn about the important parts of a marketing plan that every business needs to succeed.

1.Understanding the Basics of Digital Marketing
2.The Evolution of Digital Marketing
3.Key Components of Digital Marketing
4.Benefits of Digital Marketing for Businesses
5.Digital Marketing vs. Traditional Marketing
6.Digital Marketing Strategies for Different Industries
7.Future Trends in Digital Marketing

Google Adwords

In this module, you will discover strategies for boosting your website's visibility on Google through the creation of effective campaigns. The goal is to drive web traffic and attract high-quality leads using Google Ads.

1.Introduction to Google Adwords
2.Setting Up Your First Google Adwords Campaign
3.Understanding Keywords and Match Types
4.Crafting Effective Ad Copy
5.Bid Strategies and Budget Management
6.Ad Extensions: Types and Uses
7.Analyzing and Optimizing Adwords Performance

Facebook & Instagram Ads Campaign

In this module, you will delve into the world of Facebook and Instagram Ads Campaigns. Discover how to create impactful advertisements tailored to these platforms, effectively target your desired audience, and optimize your campaigns for maximum reach and engagement. Gain insights into ad budgeting, A/B testing strategies, and performance tracking to ensure successful ad campaigns that drive traffic, engagement, and conversions.

1.Introduction to Facebook and Instagram Advertising

2.Creating Effective Ads on Facebook
3.Understanding Instagram Ad Formats
4.Audience Targeting Strategies
5.Budgeting and Bidding on Facebook & Instagram
6.Measuring Ad Performance and Analytics
7.Best Practices for Ad Creative and Copy

Linkedin Ad Campaign

This module focuses on leveraging LinkedIn's advertising platform for targeted marketing campaigns. Learn to create compelling ads, target specific professional audiences, and optimize campaigns for lead generation and brand awareness. Gain insights into budgeting, ad formats, and analytics to maximize ROI and achieve business objectives on LinkedIn.

1.Introduction to LinkedIn Advertising
2.Types of LinkedIn Ads
3.Creating a LinkedIn Ad Campaign
4.Targeting Options on LinkedIn
5.Budgeting and Bidding on LinkedIn
6.Measuring LinkedIn Ad Performance
7.Best practices for LinkedIn advertising.

Youtube Ad Campaign

This module teaches you how to effectively utilize YouTube's advertising capabilities. Explore strategies for creating engaging video ads, targeting your audience, and optimizing campaigns for increased visibility and conversions. Learn about ad formats, budgeting, and analytics to create successful YouTube ad campaigns that drive traffic and engagement.

1.Introduction to YouTube Advertising
2.Types of YouTube Ads
3.Creating a YouTube Ad Campaign
4.Targeting Options on YouTube
5.Budgeting and Bidding on YouTube
6.Measuring YouTube Ad Performance
7.Best practices for YouTube advertising.

Forum Ad Advertising

This module will delve into Forum Ad Marketing essentials, with a spotlight on platforms such as Quora. Discover effective ad creation strategies, grasp user engagement dynamics, and unlock the power of forum-based marketing. Gain hands-on skills in utilizing Quora's advertising tools, connecting with your desired audience, and optimizing campaigns for significant outcomes.

1.Introduction to Forum Ad Advertising
2.Selecting the Right Forums for Advertising
3.Creating Engaging Forum Ads
4.Targeting Forum Users Effectively
5.Measuring Forum Ad Performance
6.Case Studies: Successful Forum Ad Campaigns
7.Best practices for Forum Ad advertising.

Email Marketing

This module will teach you effective email marketing tactics and how to execute the best email marketing campaigns. You'll discover strategies for generating website traffic and boosting conversions through regular delivery of commercial emails.

1.Introduction to Email Marketing
2.Building an Email List
3.Crafting Effective Email Campaigns
4.Personalization and Segmentation in Email Marketing
5.Analyzing Email Marketing Metrics
6.Avoiding Spam Filters
7.Best practices for Email Marketing.

Pinterest Marketing

The Pinterest Marketing module provides a detailed guide on leveraging Pinterest for business growth and brand awareness. It covers the essentials of creating and managing a Pinterest business account, optimizing pins for engagement, and utilizing Pinterest’s advertising features to drive traffic and conversions.

1.Introduction to Pinterest Marketing
2Setting Up a Pinterest Business Account
3.Creating and Optimizing Pins
4.Building and Organizing Boards
5.Utilizing Pinterest SEO
6.Engaging with Pinterest Audiences
7.Pinterest Advertising Options

8.Analyzing Pinterest Performance

9.Pinterest Trends and Best Practices

Online Reputation Management

In this module, you will acquire knowledge on crafting, nurturing, and preserving your brand's reputation and positive online presence.

1.Introduction to Online Reputation Management
2.Monitoring Your Online Presence
3.Responding to Reviews and Feedback
4.Strategies for Building a Positive Online Reputation
5.Handling Negative Publicity
6.Tools for Online Reputation Management
7.Pinterest Advertising Options

8.Analyzing Pinterest Performance

9.Case Studies: Successful Online Reputation Management

Webinar Marketing

"Webinar Marketing: Boost Your Reach and Engagement" - This course covers essential strategies to create, promote, and deliver successful webinars that captivate your audience and drive results.

1.Introduction to Webinar Marketing
2.Planning and Hosting a Webinar
3.Promoting Your Webinar
4.Engaging Your Audience During a Webinar
5.Following Up After the Webinar
6.Measuring Webinar Success
7.Best Practices for Webinar Marketing

UI UX Design

UI/UX design focuses on creating user-friendly and visually appealing digital products. Here’s a breakdown of key principles and practices for both UI (User Interface) and UX (User Experience) design:

1.Fundamental of UI Design
2.Fundamental of UX Design
3.HTML 5 (Coding language for web pages)
4.CSS (Website styling & formatting)
5.Dreamweaver (Fully featured web and programming editor)
6.Bootstrap (Website styling & formatting)
7.Javascript

WordPress Website Creation

In this course, you'll learn how to build different types of business websites using WordPress

1.Introduction to WordPress
2.Setting Up Your WordPress Site
3.Choosing and Customizing Themes
4.Essential Plugins for WordPress
5.Creating and Managing Content
6.Optimizing Your WordPress Site for SEO
7.Best Practices for WordPress Website Maintenance

Google Business Profile Creation

In this course, you'll learn how to set up and create a Google My Business profile for local businesses.

1.Introduction to Google Business Profile
2.Setting Up Your Google Business Profile
3.Optimizing Your Google Business Profile
4.Managing Customer Reviews
5.Using Google Posts
6.Insights and Analytics for Google Business Profile
7.Case Studies: Successful Google Business Profiles

ChatGPT & AI Tools

In the "AI Tools for Digital Marketing" module, you'll discover how AI can boost your marketing efforts. You'll learn how to use ChatGPT and other AI tools for creating content, improving SEO, and managing social media. This short course will equip you with the knowledge to use AI for creative marketing strategies and to work more efficiently.

1.Introduction to ChatGPT
2.Setting Up Your Google Business Profile
3.Enhancing Customer Support with ChatGPT
4.Creating Content with AI Tools
5.ChatGPT for Social Media Management
6.Ethical Considerations in Using AI Tools
7.Future Trends in AI for Digital Marketing

How to Start Blogging

This module teaches you the essential steps for starting a successful blog. From selecting the best niche to crafting engaging content and optimizing for search engines, this course offers practical advice and strategies. Acquire the necessary skills to kickstart your blog and build a powerful online presence.

1.Introduction to Blogging
2.Choosing a Niche for Your Blog
3.Setting Up Your Blog Support
4.Writing Engaging Blog Posts
5.Promoting Your Blog
6.Monetizing Your Blog
7.Best Practices For Blogging

Search Engine Optimization

In this module, you'll receive advanced SEO training covering SEO factors that can help improve the ranking of your blog or website on Google's search engine.

1.Introduction to SEO
2.Understanding How Search Engines Work 3.Keyword Research and Analysis
4.On-Page SEO Techniques
5.Off-Page SEO Techniques
6.Measuring SEO Success
7.Future Trends in SEO