Digital Marketing Course
Best Institute for Digital Marketing Course in Mumbai & Thane
4.7 Ratings
2.5k+ Followers
- Digital Marketing Strategies
- SEO and SEM
- Social Media | Content | Email Marketing
- Ad Creation and Optimization
- Future Trends and Innovations
- Customer Relationship Management
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About Rising Academy
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Course Highlights
Key features of Courses Provided by Rising Academy
Experiential Learning
Gain hands-on experience through interactive sessions, real-world projects, and practical applications to enhance your skills effectively.
Advanced Curriculum
Our curriculum is designed with industry standards, covering in-depth concepts, real-world scenarios, and the latest technology trends.
8+ Modules
Complete structured Modules designed to reinforce learning, enhance problem-solving skills, and provide real-world experience.
Real-World Project Exposure
Work on industry-based projects that replicate real-world scenarios, boosting your skills and confidence for job readiness.
Extended Time Access (ETA)
Enjoy extended access to course materials, recorded sessions, and resources for continued learning at your own pace.
100% Practical Training
Learn by doing with hands-on exercises, live, real-world case studies, and project-based learning methodologies.
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Course Highlights
What is Digital Marketing and Why Use It?
Digital Marketing refers to the use of online platforms, tools, and strategies to promote products, services, or brands to a target audience. It encompasses a range of techniques, including Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, and Pay-Per-Click (PPC) Advertising, among others. Unlike traditional marketing, digital marketing leverages the internet and digital technologies to reach customers more efficiently and measure the effectiveness of campaigns in real time.
The importance of Digital Marketing lies in its ability to connect businesses with their audience where they spend most of their time—online. It allows for precise targeting based on demographics, interests, and behaviors, ensuring that marketing efforts are both impactful and cost-effective. With analytics tools, businesses can track performance, understand customer preferences, and optimize campaigns for better results.
From driving website traffic and generating leads to building brand awareness and fostering customer loyalty, digital marketing provides a scalable and measurable approach to achieving business goals. Whether you’re a small startup or a global enterprise, investing in digital marketing is essential for staying competitive in today’s fast-paced digital economy.
Course Overview and Benefits
Our Digital Marketing Certification Course combines foundational concepts with advanced strategies, offering hands-on experience through live projects and real-world scenarios. You’ll learn how to optimize ad campaigns, create engaging content, improve website rankings through SEO, and analyze performance using top industry tools.
Course Syllabus
- What is Digital Marketing?
- Digital Marketing Trends and Growth
- Types of Digital Marketing
- Key Benefits of Digital Marketing
- Setting Digital Marketing Goals
- What is SEO?
- On-page SEO Techniques
- Off-page SEO Techniques
- Keyword Research and Optimization
- SEO Tools and Analytics
- Selecting a Niche
- Creating Content for Blogs
- SEO Writing for Blogs
- Monetizing Your Blog
- Promoting Blogs and Increasing Traffic
- Setting Up Google Search Console
- Using Google Analytics for Data Tracking
- Measuring Website Traffic
- Audience Behavior Analytics
- Conversion Tracking and Reports
- Optimizing Title Tags and Meta Descriptions
- Content Structure & Quality
- Optimizing Images and Multimedia
- Internal Linking Strategy
- URL Structure for SEO
- Building Backlinks
- Social Signals & Their Role in SEO
- Guest Blogging
- Online Reviews & Reputation
- Influencer Outreach
- Building and Segmenting Email Lists
- Types of Email Campaigns
- Crafting Engaging Subject Lines
- Automating Email Campaigns
- Measuring Campaign Effectiveness
- Developing a Content Strategy
- Engagement Techniques for Organic Growth
- Using Hashtags Effectively
- Building a Community on Social Platforms
- Tracking Organic Growth Metrics
- What is SEM?
- Difference Between SEO and SEM
- Setting Up Google Ads
- Keyword Research for SEM
- SEM Campaign Optimization
- Measuring SEM Success
- Setting Up Ads Manager
- Audience Targeting
- Budgeting for Ads
- A/B Testing for Ads
- Retargeting and Analytics
- Creating Sponsored Content
- LinkedIn Text Ads
- Audience Targeting on LinkedIn
- Generating Leads
- Analyzing LinkedIn Campaigns
- Creating Effective Twitter Ads
- Hashtag Strategy
- Growing Twitter Followers
- Campaign Tracking and Analytics
- Engaging with Twitter Followers
- Setting Up YouTube Ads
- Video Ad Types
- Targeting YouTube Audiences
- Tracking and Analyzing YouTube Campaigns
- Creating High-Converting Video Ads
- Setting Up Quora Ads
- Audience Targeting on Quora
- Creating Sponsored Ads on Quora
- Running Lead Generation Campaigns
- Analyzing Campaign Performance on Quora
- Setting Up Pinterest Ads
- Creating Visual Content
- Pinterest Audience Targeting
- Measuring Performance on Pinterest
- Using Pinterest for Lead Generation
- Importance of ORM
- Monitoring Your Brand Online
- Handling Negative Reviews
- Social Listening for Reputation
- Crisis Management Techniques
- Planning & Promoting Webinars
- Email Campaigns for Webinar Promotion
- Engaging Webinar Content
- Post-Webinar Follow-up
- Measuring Webinar Success
- Setting Up WordPress
- Customizing Themes
- Essential Plugins for Digital Marketing
- SEO Optimization for WordPress
- Mobile Optimization Techniques
- Creating and Optimizing Google My Business Profile
- Local SEO Optimization
- Managing Reviews & Ratings
- Insights & Analytics
- Leveraging Google Posts
- Introduction to Google Tag Manager
- Installing GTM on Websites
- Setting Up Tags, Triggers, and Variables
- Event Tracking with GTM
- Best Practices for Implementation
- Introduction to AI Tools
- Using ChatGPT for Content Creation
- AI in Marketing Automation
- AI in Marketing Automation
- Enhancing Customer Experience with AI
- Automation Tools (HubSpot, Marketo)
- Creating Automated Workflows
- Lead Scoring & Nurturing
- AI-Powered Marketing Automation
- Reporting & Analytics
- Understanding Affiliate Marketing
- Selecting Affiliate Programs
- Promoting Affiliate Products
- Tracking Affiliate Links
- Maximizing Affiliate Revenue
- Setting Up E-commerce Ads
- Product Page Optimization
- Retargeting E-commerce Customers
- Email Marketing for E-commerce
- Conversion Rate Optimization for E-commerce
- Setting Up Dropshipping Stores
- Finding Suppliers
- Managing Orders and Fulfillment
- Marketing Your Dropshipping Business
- Scaling Your Dropshipping Business
- Setting Up WhatsApp Business
- Automated Messaging
- Creating Broadcast Lists
- Engagement Tactics on WhatsApp
- WhatsApp Business Analytics
- Designing with Canva
- Creating Branded Graphics
- Visual Content for Social Media
- Designing Infographics
- Canva Templates for Marketing
- Site Speed Optimization
- Mobile-First Design
- Structured Data & Schema Markup
- Crawlability and Indexing
- Technical SEO Tools
- Monetizing YouTube Videos
- Sponsored Videos and Brand Deals
- Affiliate Marketing on YouTube
- YouTube Analytics and Ad Revenue
- Growing YouTube Channel Subscribers
- Facebook Ads for Monetization
- Affiliate Links on Facebook
- Facebook Marketplace
- Sponsored Facebook Posts
- Building a Facebook Audience
- HubSpot Marketing Automation
- Content Strategy with HubSpot
- Lead Generation with HubSpot
- Using HubSpot Analytics
- Getting Certified in HubSpot
- Google Ads Certification
- Google Analytics Certification
- Google Best Practices for Marketing
- Using Google Data to Improve Campaigns
- Advanced Google Tools
- Starting Your Agency
- Client Acquisition Strategies
- Managing Digital Marketing Campaigns
- Scaling Your Agency
- Running Profitable Campaigns
- Developing a Digital Marketing Plan
- Setting SMART Goals
- Planning Campaigns
- Budgeting for Marketing Campaigns
- Analyzing Marketing Results
- Identifying Relevant Influencers
- Building Relationships with Influencers
- Running Influencer Campaigns
- Tracking ROI on Influencer Marketing
- Collaborating on Sponsored Content
- Creating a Digital Marketing Resume
- Highlighting Key Skills and Certifications
- Showcasing Real-Life Projects
- Building an Impressive Portfolio
- Preparing for Interviews
Career Opportunities
Job Roles After Completing the Course
Digital Marketing Manager
SEO Specialist
Social Media Manager
Content Marketing Specialist
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FAQs
The Centres are located at Andheri, Thane & Pune
Yes, you are welcome to visit any of our training centres to speak with an advisor, view the facilities, and ask questions about the course. We encourage prospective students to take a tour to better understand the learning environment.
The academy features state-of-the-art training facilities, dedicated sessions led by industry experts, and has a strong track record with over 4,500 placements and 5,000 satisfied students.
Interested candidates can fill out the inquiry form on the academy's website or visit one of the training centres for more information.
Andheri
- Office No 7, 2nd Floor, Vivina Bldg 3A, NADCO Shopping Centre, Opp. Andheri Railway Station, Andheri West, Mumbai- 400058
Thane
- Office No. 603 6th Floor, Paradise Tower, Next to McDonaldʼs, Gokhale Road, Thane (W) 400602
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