Digital Marketing Course
Best Institute for Digital Marketing Course in Mumbai & Thane
4.7 Ratings
2.5k+ Followers
- Digital Marketing Strategies
- SEO and SEM
- Social Media | Content | Email Marketing
- Ad Creation and Optimization
- Future Trends and Innovations
- Customer Relationship Management
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ABOUT RISING ACADEMY
Industry Endorsed Curriculum
Advance Training Techniques
Highly Experienced Faculties
Get 100% Placement Assistance by enrolling in Digital Marketing Course
- Job Assistance
- 3000+ Companies Tie-Ups
Course Highlights
Experiential Learning
Advance Curriculum
25 + Plus assignments
Classroom /virtual access
100% Practical training
Live case study
100% Placement Assistance
Extended Time Access (ETA)
Real-World Project Exposure
Top Recruiting Companies
Course Highlights
What is Digital Marketing and Why Use It?
Digital Marketing refers to the use of online platforms, tools, and strategies to promote products, services, or brands to a target audience. It encompasses a range of techniques, including Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, and Pay-Per-Click (PPC) Advertising, among others. Unlike traditional marketing, digital marketing leverages the internet and digital technologies to reach customers more efficiently and measure the effectiveness of campaigns in real time.
The importance of Digital Marketing lies in its ability to connect businesses with their audience where they spend most of their time—online. It allows for precise targeting based on demographics, interests, and behaviors, ensuring that marketing efforts are both impactful and cost-effective. With analytics tools, businesses can track performance, understand customer preferences, and optimize campaigns for better results.
From driving website traffic and generating leads to building brand awareness and fostering customer loyalty, digital marketing provides a scalable and measurable approach to achieving business goals. Whether you’re a small startup or a global enterprise, investing in digital marketing is essential for staying competitive in today’s fast-paced digital economy.
Course Overview and Benefits
Our Digital Marketing Certification Course combines foundational concepts with advanced strategies, offering hands-on experience through live projects and real-world scenarios. You’ll learn how to optimize ad campaigns, create engaging content, improve website rankings through SEO, and analyze performance using top industry tools.
Why Choose This Digital Marketing Course?
- Experiential Learning: Work on live projects and real-world case studies.
- Advanced Curriculum: Stay updated with the latest trends and practices.
- 100% Practical Training: Build job-ready skills through hands-on experience.
- Placement Assistance: Get support to kickstart your career in digital marketing.
- Flexible Access: Choose between classroom and virtual learning options.
- Expert Mentorship: Learn from industry professionals with years of experience.
Enroll now in our Digital Marketing Course and take the first step toward securing your future in the tech industry.
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Course Syllabus
2.The Evolution of Digital Marketing
3.Key Components of Digital Marketing
4.Benefits of Digital Marketing for Businesses
5.Digital Marketing vs. Traditional Marketing
6.Digital Marketing Strategies for Different Industries
7.Future Trends in Digital Marketing
In this module, you will discover strategies for boosting your website's visibility on Google through the creation of effective campaigns. The goal is to drive web traffic and attract high-quality leads using Google Ads.
1.Introduction to Google Adwords
2.Setting Up Your First Google Adwords Campaign
3.Understanding Keywords and Match Types
4.Crafting Effective Ad Copy
5.Bid Strategies and Budget Management
6.Ad Extensions: Types and Uses
7.Analyzing and Optimizing Adwords Performance
In this module, you will delve into the world of Facebook and Instagram Ads Campaigns. Discover how to create impactful advertisements tailored to these platforms, effectively target your desired audience, and optimize your campaigns for maximum reach and engagement. Gain insights into ad budgeting, A/B testing strategies, and performance tracking to ensure successful ad campaigns that drive traffic, engagement, and conversions.
2.Creating Effective Ads on Facebook
3.Understanding Instagram Ad Formats
4.Audience Targeting Strategies
5.Budgeting and Bidding on Facebook & Instagram
6.Measuring Ad Performance and Analytics
7.Best Practices for Ad Creative and Copy
1.Introduction to LinkedIn Advertising
2.Types of LinkedIn Ads
3.Creating a LinkedIn Ad Campaign
4.Targeting Options on LinkedIn
5.Budgeting and Bidding on LinkedIn
6.Measuring LinkedIn Ad Performance
7.Best practices for LinkedIn advertising.
This module teaches you how to effectively utilize YouTube's advertising capabilities. Explore strategies for creating engaging video ads, targeting your audience, and optimizing campaigns for increased visibility and conversions. Learn about ad formats, budgeting, and analytics to create successful YouTube ad campaigns that drive traffic and engagement.
1.Introduction to YouTube Advertising
2.Types of YouTube Ads
3.Creating a YouTube Ad Campaign
4.Targeting Options on YouTube
5.Budgeting and Bidding on YouTube
6.Measuring YouTube Ad Performance
7.Best practices for YouTube advertising.
1.Introduction to Forum Ad Advertising
2.Selecting the Right Forums for Advertising
3.Creating Engaging Forum Ads
4.Targeting Forum Users Effectively
5.Measuring Forum Ad Performance
6.Case Studies: Successful Forum Ad Campaigns
7.Best practices for Forum Ad advertising.
2.Building an Email List
3.Crafting Effective Email Campaigns
4.Personalization and Segmentation in Email Marketing
5.Analyzing Email Marketing Metrics
6.Avoiding Spam Filters
7.Best practices for Email Marketing.
2Setting Up a Pinterest Business Account
3.Creating and Optimizing Pins
4.Building and Organizing Boards
5.Utilizing Pinterest SEO
6.Engaging with Pinterest Audiences
7.Pinterest Advertising Options
9.Pinterest Trends and Best Practices
2.Monitoring Your Online Presence
3.Responding to Reviews and Feedback
4.Strategies for Building a Positive Online Reputation
5.Handling Negative Publicity
6.Tools for Online Reputation Management
7.Pinterest Advertising Options
1.Introduction to Webinar Marketing
2.Planning and Hosting a Webinar
3.Promoting Your Webinar
4.Engaging Your Audience During a Webinar
5.Following Up After the Webinar
6.Measuring Webinar Success
7.Best Practices for Webinar Marketing
1.Fundamental of UI Design
2.Fundamental of UX Design
3.HTML 5 (Coding language for web pages)
4.CSS (Website styling & formatting)
5.Dreamweaver (Fully featured web and programming editor)
6.Bootstrap (Website styling & formatting)
7.Javascript
1.Introduction to WordPress
2.Setting Up Your WordPress Site
3.Choosing and Customizing Themes
4.Essential Plugins for WordPress
5.Creating and Managing Content
6.Optimizing Your WordPress Site for SEO
7.Best Practices for WordPress Website Maintenance
1.Introduction to Google Business Profile
2.Setting Up Your Google Business Profile
3.Optimizing Your Google Business Profile
4.Managing Customer Reviews
5.Using Google Posts
6.Insights and Analytics for Google Business Profile
7.Case Studies: Successful Google Business Profiles
1.Introduction to ChatGPT
2.Setting Up Your Google Business Profile
3.Enhancing Customer Support with ChatGPT
4.Creating Content with AI Tools
5.ChatGPT for Social Media Management
6.Ethical Considerations in Using AI Tools
7.Future Trends in AI for Digital Marketing
1.Introduction to Blogging
2.Choosing a Niche for Your Blog
3.Setting Up Your Blog Support
4.Writing Engaging Blog Posts
5.Promoting Your Blog
6.Monetizing Your Blog
7.Best Practices For Blogging
1.Introduction to SEO
2.Understanding How Search Engines Work 3.Keyword Research and Analysis
4.On-Page SEO Techniques
5.Off-Page SEO Techniques
6.Measuring SEO Success
7.Future Trends in SEO
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